Sales of the Pope's Pectoral Cross model increase in Rome

June 30, 2013. (Romereports.com) This Roman bookshop is popular not just because it's on the Via della Conciliazione street, but also because it sells the same pectoral cross model, Pope Francis wears.  The store has been selling it since 2004, but most recently, since it became a symbol of Pope Francis' simple style, its sales have increased.

FR. LUCIANO ORSI
Ancora Bookstore (Rome)
 “This cross, is the same model the Pope wears. We've had it for several years now, since 2004 more or less. But before we would sell one or maybe two a year, because it wasn't very popular back then. But in the last three months, we've sold many more.”

The design is simple. The silver cross has an image of the Good Shepherd and a dove representing the Holy Spirit.

FR. LUCIANO ORSI
Ancora Bookstore (Rome)
“The Good Shepherd is a well known figure in the Catholic tradition. It represents the Lord Himself who cares for His people. He looks after His flock, and brings back those who are lost or weak.”

It's estimated that in the last three months, about 15 silver crosses have been sold. They sell for about $500U.S. But, there are also more affordable models made from different materials.